internal spec sheet · build B-05 · not a customer surface

Brand System 2.0, rendered live from the house token layer. Every swatch, face, and component below resolves from app/brand/maren-house.css — the in-app port of the locked source at 40_ASSETS/brand/ (D-023). If something here looks wrong, the token layer is wrong.

Reserved Brand Law: these tokens are for maren-owned surfaces only. Customer artifacts never wear them — enforced in CI by the brand-boundary test.

Palette — exact, from Brand Kit v2

  • --maren-pearl-whitePearl White · #FAFBF7 · primary ground · ~55%
  • --maren-sea-fogSea Fog · #EEF7F3 · secondary ground, quiet panels · ~17%
  • --maren-abyss-inkAbyss Ink · #07131F · primary text, premium dark · ~15%
  • --maren-deep-currentDeep Current · #006D7B · primary accent, approval · ~7%
  • --maren-aquaMaren Aqua · #00C8D7 · motion, active, focus · ~3%
  • --maren-seafoam-proofSeafoam Proof · #7EF1D4 · earned proof only · ~2%
  • --maren-coral-signalCoral Signal · #FF6B5B · SACRED — kill / warn only · ≤3%
  • --maren-harbor-navyHarbor Navy · #0A1F33 · deep structure, footers, shells
  • --maren-graphiteGraphite · #23272B · supporting text
  • --maren-line-mistLine Mist · #DCE8E4 · borders, dividers
  • --maren-vessel-woodVessel Wood · #6F4E3A · human craft accent, flat
  • --maren-muted-sandMuted Sand · #D8CAB4 · founder/life warmth
  • --maren-logo-blackLogo Black · #000000 · logo + highest-contrast marks

the ratio law — fewer decisions, not more colors

Type — Inter, optical sizing on

Warm truth that becomes motion.

The hard thing in the first sentence.

Evidence first, then the next move.

Lead — a calm, forensic sea. Not a chatbot, not a template builder.

Body — plain, specific, warm, unafraid. Numbers carry a source or an estimate stamp. No exclamation marks in body copy.

label — provenance, section markers

label (kill) — reality checks only

Coral text needs a dark ground to clear WCAG-AA — on pearl it reads at 2.7:1, so kill-labels ride ink or navy surfaces (or become ink-on-coral chips).

Surfaces — color behaves like product logic

surf-fog

Quiet panels, proof cards.

surf-dark

Premium dark. Accent is aqua. White mark:

surf-navy

Footers, nav, product shells.

surf-proof

Earned validation only — never decoration.

surf-reality

Rare. A killed path or a reality check.

Buttons — every button implies consent

Samples only — wired to nothing on this page.

Card Law — provenance · one claim · evidence · one next move

sample verdict card · synthetic data

This is a weekend business, not a company.

Evidence: demand estimate 40–60 orders/mo (estimate, n too small to verify) · your 6 available hours/wk · margin range $9–14/order.

Next move: run the 10-customer proof before spending anything.

proof earnednext movekilled path3.2/4

Drafted. Waiting for your yes. Nothing sends without it.

Tailwind theme — same tokens, utility form

tailwind proof

This panel is styled only with maren-* utilities (bg-maren-navy, text-maren-pearl, rounded-maren-card). They resolve through the same house variables, so they only work inside a house surface.